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Your Fashion Brand & Production Plan

The capstone project for Fashion Brand Builder: From Fabric to Factory to Market — a free Creative course. Pass it and you earn a certificate anyone can verify.

Start the course free Download the project workbook

The project unlocks once you complete the lessons. The workbook is free to download now so you can see exactly what is expected.

What you will submit

A single shared document link (Google Doc, Word or Notion, set to 'anyone with the link can view') containing all nine parts: brand foundation + mood board link, costed 3-5 piece collection with price ladder, hero-piece tech pack + dated sourcing plan, first-run production cost sheet + QC checklist + timeline, lookbook or launch post link, content-and-selling plan with 5 ideas, operations/cash-flow/compliance plan, and the 90-day plan.

What to do, step by step

  1. Write your brand foundation on one page (Lesson 1): your niche and who you dress, your brand name (checked free on Instagram and CAC name search), your two-sentence story, your price range, and your 2-3 signature style elements — then attach or link a small mood board (Pinterest board or image folder) that shows your colours, fabrics, silhouettes and vibe.
  2. Design a cohesive mini-collection of 3-5 pieces that share one palette and fabric family and clearly belong together (Lesson 3), including at least one hero piece and one bread-and-butter piece, arranged on a deliberate price ladder (entry, core, premium). Describe each piece in a line or two.
  3. Fully cost and price every piece using the Lesson 2 method: show a breakdown of materials, labour (pay yourself), and overhead-per-piece to get the true cost, then your selling price (aim for roughly 2-3× true cost) and the profit per piece. State your deposit policy.
  4. Tech pack and sourcing plan for your hero piece (Lessons 4-6): a sketch or photo, the measurement spec for at least three sizes, fabric specification (fibre, weight, width, colour/print), trims list, and construction notes a tailor could follow; then a sourcing plan naming where you will buy the fabric and trims (market, stall or supplier), the price per yard or unit with the date you got it, minimum quantities, lead time, and one alternative source.
  5. Production plan for a first run (Lesson 7): the production model you will use (in-house, contract tailors, Aba cluster or CMT factory), a unit cost sheet for a run of 20-50 pieces showing fabric, trims, making cost, packaging and rejects allowance, a QC checklist of at least eight checks, and a dated timeline from fabric purchase to finished stock.
  6. Produce a sample lookbook or launch post: shoot at least one piece (or the whole collection) on your phone following the Lesson 8 rules (good daylight, clean consistent background, ironed, your shot list), edit lightly and honestly, and assemble it into a simple Canva lookbook PDF/slides OR a polished Instagram/WhatsApp launch post — and include the link.
  7. Write a content-and-selling plan (Lesson 9): which channels you will use and the job each one does (e.g. Instagram + TikTok to discover, WhatsApp Business to close, a pop-up or boutique, and eventually your own store), your posting rhythm, and 5 specific content ideas that would actually sell your pieces.
  8. Write an operations, cash-flow and compliance plan (Lessons 10-13): how you will manage orders, deposits and tailors; a simple 3-month cash-flow forecast around one Nigerian selling season; your inventory policy (made-to-order, small batches or stock); your returns policy compliant with the FCCPC; your label content; and your CAC, trademark and tax next steps.
  9. Write your 90-day plan (Lesson 15): dated milestones from sample to first run to launch, with the money you will need and where it comes from, and the one metric you will judge day 90 on. Put EVERYTHING — plan plus the lookbook/post link — into one shared document and submit the link.

Files to work with

Project workbook (fill in, then submit)The whole brief, an evidence checklist, the grading rubric as a self-check and the link-sharing steps in one file. Opens in Word, Google Docs or WPS.Word · 8 KB

How it is graded

CriterionWeight
Clear brand foundation: a tight niche, a checked brand name, a real story, price range, and 2-3 signature style elements, with a mood board that visually backs it up12%
A cohesive 3-5 piece mini-collection sharing one palette/fabric family, with a hero and a bread-and-butter piece on a deliberate entry/core/premium price ladder, each piece honestly costed (materials + labour + overhead = true cost, ~2-3× price, profit shown, deposit policy)18%
The hero-piece tech pack is complete enough for a stranger to make it (spec for 3+ sizes, fabric spec, trims, construction notes) and the sourcing plan names real sources with dated prices, minimums, lead times and an alternative20%
The production plan chooses a model with reasons, shows a credible unit cost sheet for 20-50 pieces (fabric, trims, making, packaging, rejects), a QC checklist of 8+ checks and a dated timeline18%
A sample lookbook or launch post that applies the photography rules and is linked and presentable, plus a realistic content-and-selling plan with 5 sellable ideas14%
The operations, cash-flow and compliance plan includes a 3-month cash-flow forecast around a Nigerian season, an inventory policy, an FCCPC-compliant returns policy, label content, and CAC/trademark/tax steps; the 90-day plan has dated milestones, a funding source and a day-90 metric18%

You need 65% overall to pass. A failed submission comes back with feedback and can be revised and resubmitted.

Before you submit: make your link public

If your work lives in Google Drive or Google Docs, open Share → General access and change “Restricted” to “Anyone with the link” (Viewer). Then paste the link into a private browser window: if it opens without sign-in, you are ready. A private link cannot be graded — it is the single most common reason a good project fails.

Frequently asked questions

Do I have to finish Fashion Brand Builder: From Fabric to Factory to Market before submitting the project?

Yes. The submission screen opens once every lesson in Fashion Brand Builder: From Fabric to Factory to Market is marked complete. The lessons are where the methods, the Nigerian context and the worked examples the project depends on are taught.

How is the project graded?

An examiner scores each rubric criterion from 0 to 100 and weights them as shown on this page; you need 65% overall to pass. Most submissions are graded within minutes and you get written feedback on what was strong and what to improve.

Can I resubmit if I fail?

Yes. A failed project comes back with feedback; revise the weak parts and resubmit. A passed project is final — the certificate is issued and cannot be re-rolled.

What do I actually submit?

A write-up of what you did (under 5,000 characters) plus a public link to your work — a Google Drive folder, Google Doc, spreadsheet, GitHub repository or video. The link must open without sign-in; a private link cannot be graded. The free project workbook on this page walks you through all 9 steps.

Is the certificate real?

Yes. Passing this project issues a certificate with a unique verification code. Anyone — an employer, a client, a school — can open the verification page and see that the certificate is genuine and which project earned it.

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Ready to earn this certificate?

Fashion Brand Builder: From Fabric to Factory to Market is free and self-paced. Finish the lessons, complete this project, and the certificate is yours to share.

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