Your Online Selling Plan
The capstone project for Selling Online in Nigeria: Instagram, WhatsApp, Marketplaces, Your Own Store and Delivery — a free Business course. Pass it and you earn a certificate anyone can verify.
- Free
- 7 steps
- Pass mark 65%
- Graded within minutes
- Beginner
The project unlocks once you complete the lessons. The workbook is free to download now so you can see exactly what is expected.
What you will submit
One document (Google Doc with view access, or an uploaded Word or PDF file) with a headed section for each of the six parts, plus a link to the sheet from Part 5 if it is separate. No real customer data.
What to do, step by step
- Choose a real product you make or could sell, or a fictional one you can describe in detail. If you use real customer conversations, remove names and phone numbers. Do not make health or medical claims for any product.
- Part 1. Channels and numbers: the two channels you will start with and why, and a profit-per-order sheet for at least three products showing cost, packaging, payment fee, delivery, an allowance for returns, and your margin, with a sentence on whether pay on delivery makes sense.
- Part 2. Five listings: five finished product listings (photo plus description) using the listing template, each with size or quantity, material or ingredients, delivery time and return policy.
- Part 3. Payments and delivery: the payment options you will accept and how you confirm each one before dispatch, and a delivery plan with at least two options (within your city and interstate) with quotes you obtained or realistic estimates marked as estimates, and how you will give proof of delivery.
- Part 4. Customer service: scripts for an enquiry, a delayed order, a complaint and a refund, plus your written returns and exchange policy.
- Part 5. Records: an order and stock sheet template with at least ten sample rows (sample data is fine) and the weekly numbers you will track.
- Part 6. The 90-day plan: weekly actions, targets for orders and repeat customers, and the one thing you will change if the numbers are not moving by day 45.
Files to work with
Project workbook (fill in, then submit)The whole brief, an evidence checklist, the grading rubric as a self-check and the link-sharing steps in one file. Opens in Word, Google Docs or WPS.Word · 6 KBHow it is graded
| Criterion | Weight |
|---|---|
| Channels are chosen with reasons and the profit-per-order sheet includes all costs and a realistic margin | 20% |
| The five listings are complete, honest and build trust | 18% |
| Payment confirmation and delivery plans are safe, realistic and include proof of delivery | 18% |
| Customer service scripts and the returns policy are clear and fair | 16% |
| The records template and weekly numbers are practical | 12% |
| The 90-day plan is specific with measurable targets and a decision point | 16% |
You need 65% overall to pass. A failed submission comes back with feedback and can be revised and resubmitted.
Before you submit: make your link public
If your work lives in Google Drive or Google Docs, open Share → General access and change “Restricted” to “Anyone with the link” (Viewer). Then paste the link into a private browser window: if it opens without sign-in, you are ready. A private link cannot be graded — it is the single most common reason a good project fails.
Frequently asked questions
Do I have to finish Selling Online in Nigeria: Instagram, WhatsApp, Marketplaces, Your Own Store and Delivery before submitting the project?
Yes. The submission screen opens once every lesson in Selling Online in Nigeria: Instagram, WhatsApp, Marketplaces, Your Own Store and Delivery is marked complete. The lessons are where the methods, the Nigerian context and the worked examples the project depends on are taught.
How is the project graded?
An examiner scores each rubric criterion from 0 to 100 and weights them as shown on this page; you need 65% overall to pass. Most submissions are graded within minutes and you get written feedback on what was strong and what to improve.
Can I resubmit if I fail?
Yes. A failed project comes back with feedback; revise the weak parts and resubmit. A passed project is final — the certificate is issued and cannot be re-rolled.
What do I actually submit?
A write-up of what you did (under 5,000 characters) plus a public link to your work — a Google Drive folder, Google Doc, spreadsheet, GitHub repository or video. The link must open without sign-in; a private link cannot be graded. The free project workbook on this page walks you through all 7 steps.
Is the certificate real?
Yes. Passing this project issues a certificate with a unique verification code. Anyone — an employer, a client, a school — can open the verification page and see that the certificate is genuine and which project earned it.
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Ready to earn this certificate?
Selling Online in Nigeria: Instagram, WhatsApp, Marketplaces, Your Own Store and Delivery is free and self-paced. Finish the lessons, complete this project, and the certificate is yours to share.
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