Skillnaija All courses →

Your Complete Client-Acquisition System

The capstone project for Client Acquisition Bootcamp — a free Business course. Pass it and you earn a certificate anyone can verify.

Start the course free Download the project workbook

The project unlocks once you complete the lessons. The workbook is free to download now so you can see exactly what is expected.

What you will submit

A shareable link to a Google Sheet/Doc containing your niche + offer, a 20-lead list, an outreach script with follow-up, a proposal template, and a working pipeline tracker.

What to do, step by step

  1. Define your niche in one sentence (a specific WHO + a money outcome) and write your core offer with a deliverable, timeframe, price in naira (and USD if targeting global clients), and the result it drives.
  2. Build a lead list of 20 real prospects in a Google Sheet, with columns for Name, Business, where you found them, contact handle/number, and one specific observation about each that you could use as a personalised hook.
  3. Write one cold outreach script using the 4-part structure (personalised opener, useful observation, one-line offer tied to a result, soft question) plus a 2-line follow-up message.
  4. Create a one-to-two-page proposal template following the closing skeleton (restate problem, deliverables, timeline, price/tiers, proof, payment terms + deposit, next step).
  5. Set up a simple pipeline tracker in the same or a linked Google Sheet with the seven stages and the key columns (Stage, Last action, Next action + date), and pre-fill it with your 20 leads at the correct stage.
  6. Share everything as one public-viewable link (Google Sheets/Docs) containing the niche+offer, the 20-lead list, the outreach script + follow-up, the proposal template, and the pipeline tracker.

Files to work with

Project workbook (fill in, then submit)The whole brief, an evidence checklist, the grading rubric as a self-check and the link-sharing steps in one file. Opens in Word, Google Docs or WPS.Word · 6 KB

How it is graded

CriterionWeight
Niche + offer are specific, name a real WHO and a money outcome, and include concrete naira (and/or USD) pricing25%
Lead list has 20 real, relevant prospects with usable contacts and a personalised hook for each25%
Outreach script and follow-up follow the 4-part structure and are about the client, not the freelancer20%
Proposal template follows the closing skeleton with clear deliverables, pricing, deposit terms, and a next step20%
Pipeline tracker uses the seven stages and Next-action columns, pre-filled with the 20 leads at correct stages10%

You need 65% overall to pass. A failed submission comes back with feedback and can be revised and resubmitted.

Before you submit: make your link public

If your work lives in Google Drive or Google Docs, open Share → General access and change “Restricted” to “Anyone with the link” (Viewer). Then paste the link into a private browser window: if it opens without sign-in, you are ready. A private link cannot be graded — it is the single most common reason a good project fails.

Frequently asked questions

Do I have to finish Client Acquisition Bootcamp before submitting the project?

Yes. The submission screen opens once every lesson in Client Acquisition Bootcamp is marked complete. The lessons are where the methods, the Nigerian context and the worked examples the project depends on are taught.

How is the project graded?

An examiner scores each rubric criterion from 0 to 100 and weights them as shown on this page; you need 65% overall to pass. Most submissions are graded within minutes and you get written feedback on what was strong and what to improve.

Can I resubmit if I fail?

Yes. A failed project comes back with feedback; revise the weak parts and resubmit. A passed project is final — the certificate is issued and cannot be re-rolled.

What do I actually submit?

A write-up of what you did (under 5,000 characters) plus a public link to your work — a Google Drive folder, Google Doc, spreadsheet, GitHub repository or video. The link must open without sign-in; a private link cannot be graded. The free project workbook on this page walks you through all 6 steps.

Is the certificate real?

Yes. Passing this project issues a certificate with a unique verification code. Anyone — an employer, a client, a school — can open the verification page and see that the certificate is genuine and which project earned it.

More Business projects

Ready to earn this certificate?

Client Acquisition Bootcamp is free and self-paced. Finish the lessons, complete this project, and the certificate is yours to share.

Start learning free