Digital Marketing Campaign for a Local Business
The capstone project for Digital Marketing Essentials — a free Marketing course. Pass it and you earn a certificate anyone can verify.
- Free
- 5 steps
- Pass mark 70%
- Graded within minutes
- Beginner-friendly
The project unlocks once you complete the lessons. The workbook is free to download now so you can see exactly what is expected.
What you will submit
A link to a Google Drive folder containing screenshots of your Meta Ads campaign setup and results, a photo/screenshot of your content plan, and a written summary of your experience and reflections (max 500 words).
What to do, step by step
- Identify a small local business in your community (e.g., a tailor, a 'mama put' restaurant, a local salon, a phone repair shop) that could benefit from online visibility. Get their permission to help them with a digital marketing campaign.
- Work with the business owner to understand their goals (e.g., more customers, selling a specific product, increasing brand awareness). Based on this, create a simple content plan for social media (at least 3 posts) and identify 2-3 relevant keywords for their business.
- Using a budget of ₦20,000 (or less, if you prefer), set up and run a Meta Ads campaign (Facebook/Instagram) for the business. Focus on reaching potential customers in your local area. Monitor the campaign for at least 3-5 days.
- After the campaign, analyze its performance using Meta Ads Manager. Prepare a short report for the business owner, explaining what you did, how much you spent, and the results you achieved (e.g., number of people reached, clicks, messages received).
- Reflect on your experience. What did you learn? What would you do differently next time? How did this project help the business?
Files to work with
Project workbook (fill in, then submit)The whole brief, an evidence checklist, the grading rubric as a self-check and the link-sharing steps in one file. Opens in Word, Google Docs or WPS.Word · 6 KBHow it is graded
| Criterion | Weight |
|---|---|
| Business Identification & Goal Setting | 20% |
| Campaign Setup & Execution (Content + Meta Ads) | 30% |
| Performance Analysis & Reporting | 30% |
| Reflection & Learning | 20% |
You need 70% overall to pass. A failed submission comes back with feedback and can be revised and resubmitted.
Before you submit: make your link public
If your work lives in Google Drive or Google Docs, open Share → General access and change “Restricted” to “Anyone with the link” (Viewer). Then paste the link into a private browser window: if it opens without sign-in, you are ready. A private link cannot be graded — it is the single most common reason a good project fails.
Frequently asked questions
Do I have to finish Digital Marketing Essentials before submitting the project?
Yes. The submission screen opens once every lesson in Digital Marketing Essentials is marked complete. The lessons are where the methods, the Nigerian context and the worked examples the project depends on are taught.
How is the project graded?
An examiner scores each rubric criterion from 0 to 100 and weights them as shown on this page; you need 70% overall to pass. Most submissions are graded within minutes and you get written feedback on what was strong and what to improve.
Can I resubmit if I fail?
Yes. A failed project comes back with feedback; revise the weak parts and resubmit. A passed project is final — the certificate is issued and cannot be re-rolled.
What do I actually submit?
A write-up of what you did (under 5,000 characters) plus a public link to your work — a Google Drive folder, Google Doc, spreadsheet, GitHub repository or video. The link must open without sign-in; a private link cannot be graded. The free project workbook on this page walks you through all 5 steps.
Is the certificate real?
Yes. Passing this project issues a certificate with a unique verification code. Anyone — an employer, a client, a school — can open the verification page and see that the certificate is genuine and which project earned it.
More Marketing projects
- Your 30-Day Content Plan, Sample Posts & One-Page Client Proposal
Social Media Management
- A 30-day content plan for a real or sample Nigerian business
Content Creation for Business
- Build a Complete Copy Pack for One Product
Copywriting & Sales Writing
- Build a Complete Ad Plan for One Product
Paid Ads for Beginners
Ready to earn this certificate?
Digital Marketing Essentials is free and self-paced. Finish the lessons, complete this project, and the certificate is yours to share.
Start learning free