Digital Marketing Essentials
SEO, content, ads, analytics.
- Free
- Beginner-friendly
- 5 weeks · ~4 hrs/week
- 5 lessons
- ~2 hours
- Certificate on passing the project
Free account required to open the lessons. No card, no fees.
About this course
Plan a campaign, write copy that converts, run a small ads budget, and prove the ROI with real metrics.
You think marketing is just posting pictures on Instagram or sharing WhatsApp status? My friend, that's like saying driving a danfo is just turning the steering wheel. There's a lot more to it. Marketing, especially online, is about intentionally moving a specific person from point A to point B. It's not random. It’s a calculated journey you create for them.
What you'll learn
- SEO basics
- Content writing
- Meta Ads
- GA4
Course syllabus — 5 lessons
- What 'marketing' actually means online9 min
- Keywords people actually search for14 min
- Writing one good ad12 min
- Running a tiny ad budget18 min
- Project: live campaign60 min
Your project
Digital Marketing Campaign for a Local Business
A link to a Google Drive folder containing screenshots of your Meta Ads campaign setup and results, a photo/screenshot of your content plan, and a written summary of your experience and reflections (max 500 words).
Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.
Frequently asked questions
Is Digital Marketing Essentials free?
Yes. Digital Marketing Essentials is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.
How long does Digital Marketing Essentials take to complete?
5 weeks · ~4 hrs/week. There are 5 lessons, about 2 hours of material in total. You learn at your own pace and your progress is saved.
Do I need any experience to start Digital Marketing Essentials?
Beginner-friendly. You can start from scratch — no prior experience is assumed.
What will I learn in Digital Marketing Essentials?
You will build practical skills in SEO basics, Content writing, Meta Ads, GA4. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.
Do I get a certificate for Digital Marketing Essentials?
Yes, but it has to be earned. You complete the course project — Digital Marketing Campaign for a Local Business and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.
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Ready to start Digital Marketing Essentials?
It's free, it's self-paced, and it ends with something you can show an employer.
Start learning free