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Copywriting & Sales Writing

Write words that sell — and turn one good caption into real naira and dollars.

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Free account required to open the lessons. No card, no fees.

About this course

Learn copywriting and sales writing the way working pros do it: understand the customer, use proven frameworks like AIDA and PAS, write headlines that stop the scroll, and structure sales messages, captions, emails and WhatsApp broadcasts that actually convert. By the end you can write a full copy pack for any product, build a spec portfolio, and get paid by Nigerian SMEs and global clients in naira and dollars.

Copywriting is writing with one job: to make someone take action — buy, click, sign up, or reply. Not to impress, not to entertain. To move money.

What you'll learn

Course syllabus — 7 lessons

  1. What copywriting really is — and where it pays12 min
  2. Know your customer: the real engine of persuasion13 min
  3. Frameworks that sell: AIDA, PAS and the 4 Ps14 min
  4. Headlines and hooks that stop the scroll13 min
  5. Structuring the sales message and the call-to-action13 min
  6. Sequences that convert: email and WhatsApp13 min
  7. Edit, stay ethical, build a portfolio, and get paid14 min

Your project

Build a Complete Copy Pack for One Product

A single shared document link containing: a short product-and-customer description, a set of 5+ headlines (with your chosen main one), one PAS or AIDA short sales page/long caption, a 3-message WhatsApp or email sequence, and a short ethics-and-edit note.

Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.

Frequently asked questions

Is Copywriting & Sales Writing free?

Yes. Copywriting & Sales Writing is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does Copywriting & Sales Writing take to complete?

5 weeks · ~4 hrs/week. There are 7 lessons, about 2 hours of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start Copywriting & Sales Writing?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in Copywriting & Sales Writing?

You will build practical skills in Customer research and persuasion psychology, Copywriting frameworks (AIDA, PAS, the 4 Ps), Writing headlines and scroll-stopping hooks, Structuring sales pages and clear calls-to-action, Email and WhatsApp sequences that convert, Editing for clarity and ethical persuasion, Building a portfolio and getting paid as a copywriter. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for Copywriting & Sales Writing?

Yes, but it has to be earned. You complete the course project — Build a Complete Copy Pack for One Product and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

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It's free, it's self-paced, and it ends with something you can show an employer.

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