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Copywriting & Sales Writing

Write words that sell — and turn one good caption into real naira and dollars.

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About this course

Learn copywriting and sales writing the way working pros do it: understand the customer, use proven frameworks like AIDA and PAS, write headlines that stop the scroll, and structure sales messages, captions, emails and WhatsApp broadcasts that actually convert. By the end you can write a full copy pack for any product, build a spec portfolio, and get paid by Nigerian SMEs and global clients in naira and dollars.

Copywriting is writing with one job: to make someone take action — buy, click, sign up, or reply. Not to impress, not to entertain. To move money.

Who this course is for

For writers who want to be paid for words that sell, marketers who write captions and ads every day, and business owners who cannot afford to hire one. It also suits customer-service and sales staff who write WhatsApp and email messages all day and want them to convert. You need clear written English and a willingness to study customers.

What you'll learn

By the end you will be able to

Pay, demand and the market in Nigeria

Every business that sells online needs copy, and most Nigerian SMEs are writing it themselves badly. In 2026 beginner copywriters charge ₦10,000 to ₦30,000 for a set of captions or an ad, ₦50,000 to ₦200,000 for a sales page or email sequence, and ₦100,000 to ₦500,000 a month on retainer; on Upwork and with international agencies, $100 to $1,000 per project and $0.10 to $0.50 a word for specialists. Writers who can show conversion results — a caption that sold out a stock, a sequence that recovered abandoned carts — command the top of these ranges.

Tools and what it costs to start

A Google Doc, a swipe file of copy you admire, ChatGPT or Gemini for research and first drafts (the course shows how to use AI without sounding like it), and WhatsApp Business and Meta Business Suite to see what actually converts. Nothing to buy.

Course syllabus — 7 lessons

  1. What copywriting really is — and where it pays12 min
  2. Know your customer: the real engine of persuasion13 min
  3. Frameworks that sell: AIDA, PAS and the 4 Ps14 min
  4. Headlines and hooks that stop the scroll13 min
  5. Structuring the sales message and the call-to-action13 min
  6. Sequences that convert: email and WhatsApp13 min
  7. Edit, stay ethical, build a portfolio, and get paid14 min

Your project

Build a Complete Copy Pack for One Product

A single shared document link containing: a short product-and-customer description, a set of 5+ headlines (with your chosen main one), one PAS or AIDA short sales page/long caption, a 3-message WhatsApp or email sequence, and a short ethics-and-edit note.

A complete copy pack for one product: the customer description, five or more headlines, one short sales page or long caption in PAS or AIDA, a three-message WhatsApp or email sequence and a call to action. It is graded on customer insight, structure and whether the copy would make a real customer act.

Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify. See the full project brief, rubric and free workbook →

Frequently asked questions

Is Copywriting & Sales Writing free?

Yes. Copywriting & Sales Writing is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does Copywriting & Sales Writing take to complete?

5 weeks · ~4 hrs/week. There are 7 lessons, about 2 hours of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start Copywriting & Sales Writing?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in Copywriting & Sales Writing?

You will build practical skills in Customer research and persuasion psychology, Copywriting frameworks (AIDA, PAS, the 4 Ps), Writing headlines and scroll-stopping hooks, Structuring sales pages and clear calls-to-action, Email and WhatsApp sequences that convert, Editing for clarity and ethical persuasion, Building a portfolio and getting paid as a copywriter. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for Copywriting & Sales Writing?

Yes, but it has to be earned. You complete the course project — Build a Complete Copy Pack for One Product and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

Is copywriting still a good skill with AI writing tools?

The demand for copy has grown while the price of generic copy has fallen. What clients pay for in 2026 is customer insight, offer thinking, editing and results — the parts AI does not supply. The course teaches you to use AI for speed and to add the judgement that earns the fee.

How do I get my first copywriting client in Nigeria?

Rewrite the captions or product page of a business you already buy from, send it to them with a short note, and offer to do a month of captions at a starter rate. The portfolio lesson shows how to turn three such 'spec' pieces into a portfolio that wins paid work.

Do I need to be a native English speaker?

No. Clear, direct English that sounds like the customer matters more than idiom. Nigerian copywriters also have an advantage with Nigerian audiences, where tone, Pidgin and cultural references sell.

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