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Paid Ads for Beginners

Spend ₦2k–₦5k a day on ads and turn it into real sales — not wasted boosting.

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Free account required to open the lessons. No card, no fees.

About this course

Learn to run profitable paid ads for a Nigerian business across Meta (Facebook/Instagram), Google and TikTok — from setting up your Ads account and Pixel to defining your audience, writing creative that converts, and budgeting in naira you can actually afford. You will master reading the metrics that matter, cutting losers and scaling winners, retargeting, and avoiding the bans and money traps — then learn to offer ads as a paid service that earns you ₦80k–₦250k+ a month.

Paid ads are not magic — you are renting attention through an auction, telling the platform exactly what you want, and paying only when it works. Understand that and you stop burning money.

What you'll learn

Course syllabus — 7 lessons

  1. How paid ads actually work (and which platform to start with)13 min
  2. Setting up your foundation: Page, Business account, Ads account and Pixel14 min
  3. Strategy before spend: audience, offer and objective12 min
  4. Creative and copy that converts (stop the scroll, get the order)14 min
  5. Structuring a campaign and budgeting in naira you can afford13 min
  6. Reading the metrics, cutting losers, scaling winners, and retargeting14 min
  7. Avoiding bans and money traps — and selling ads as a service14 min

Your project

Build a Complete Ad Plan for One Product

A single shared document link containing: a product description with price/margin/order channel, the audience + offer + objective strategy, two ad creatives with hook/body/CTA and image idea, a naira budget and test plan, and the metrics with target/break-even plus a cut-and-scale and retargeting note.

Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.

Frequently asked questions

Is Paid Ads for Beginners free?

Yes. Paid Ads for Beginners is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does Paid Ads for Beginners take to complete?

5 weeks · ~4 hrs/week. There are 7 lessons, about 2 hours of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start Paid Ads for Beginners?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in Paid Ads for Beginners?

You will build practical skills in How the ad auction, targeting and objectives work across Meta, Google and TikTok, Setting up a Meta Business account, Page and Pixel, Defining audience, offer and objective before spending, Writing ad creative and copy that stops the scroll and converts, Structuring campaigns and budgeting in naira (₦2k–₦5k/day tests), Reading metrics (CTR, CPC, CPM, CPA, ROAS) to cut losers and scale winners, Retargeting, avoiding bans, and offering ads as a paid service. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for Paid Ads for Beginners?

Yes, but it has to be earned. You complete the course project — Build a Complete Ad Plan for One Product and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

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It's free, it's self-paced, and it ends with something you can show an employer.

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