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Content Creation for Business

Make content that wins customers — and get paid by Nigerian businesses to do it.

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About this course

Learn to create content that actually sells: pick a business's audience, build content pillars, write scroll-stopping captions and short scripts, batch-shoot and design on your phone with free tools, and turn views into DMs, WhatsApp chats and sales. By the end you can run content for any Nigerian SME — or charge them a monthly retainer to do it for them.

There is content that gets likes and content that gets customers. This whole course lives in the gap between them — making posts that turn scrollers into buyers.

What you'll learn

Course syllabus — 7 lessons

  1. Content that sells, not just content that looks nice12 min
  2. Know the audience and build content pillars13 min
  3. The content formats that actually convert13 min
  4. Captions and short scripts that stop the scroll14 min
  5. Batch-create on your phone with CapCut and Canva14 min
  6. Calendars, repurposing, and one idea everywhere13 min
  7. Turn views into sales — and get paid for it14 min

Your project

A 30-day content plan for a real or sample Nigerian business

One shared doc or sheet link containing the business profile, content pillars, a 30-day calendar, 5 finished sample posts, and the written sales path from view to WhatsApp sale.

Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.

Frequently asked questions

Is Content Creation for Business free?

Yes. Content Creation for Business is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does Content Creation for Business take to complete?

5 weeks · ~4 hrs/week. There are 7 lessons, about 2 hours of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start Content Creation for Business?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in Content Creation for Business?

You will build practical skills in Content marketing strategy for small businesses, Audience research and content pillars, Writing captions and short video scripts that convert, Batch-creating content on a phone with CapCut and Canva, Repurposing one idea across Instagram, TikTok, WhatsApp, Calls-to-action that turn views into DMs and sales, Selling content as a paid service to Nigerian SMEs. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for Content Creation for Business?

Yes, but it has to be earned. You complete the course project — A 30-day content plan for a real or sample Nigerian business and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

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It's free, it's self-paced, and it ends with something you can show an employer.

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