Skillnaija All courses →

Social Media Management

Run business pages that grow, sell, and pay you ₦150k+ a month per client.

Start learning free More Marketing courses

Free account required to open the lessons. No card, no fees.

About this course

Learn exactly what a social media manager does for a Nigerian business: setting up and optimising Instagram, TikTok, Facebook, X and LinkedIn pages, building a content calendar, writing scroll-stopping posts and reels, scheduling, managing DMs that convert, reading analytics, and running small naira-budget ads. You finish able to land paying clients, charge confidently, and run a real 30-day content plan from day one.

A social media manager is not a 'poster' — you are the person who turns a quiet business page into a machine that brings in DMs, calls and real sales. Today you'll see exactly what the job is and why a Lagos business will happily pay you six figures a month for it.

What you'll learn

Course syllabus — 7 lessons

  1. What a social media manager actually does (and why businesses pay)11 min
  2. Set up and optimise business profiles that sell12 min
  3. Content pillars and a monthly content calendar12 min
  4. Scroll-stopping posts, reels, hooks and captions13 min
  5. Hashtags, trends, scheduling and tools11 min
  6. Community management, DMs that convert, and analytics13 min
  7. Naira-budget ads, landing clients, and what to charge14 min

Your project

Your 30-Day Content Plan, Sample Posts & One-Page Client Proposal

A link to a Google Sheet or document (or clear photos compiled into one PDF/doc) containing: your chosen business and page audit, your 30-day content calendar with content pillars and hashtag bank, your three fully-created sample posts, your posting schedule with at least four quick-reply DM scripts, your one-page client proposal with naira pricing, and your honesty-and-measurement paragraph.

Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.

Frequently asked questions

Is Social Media Management free?

Yes. Social Media Management is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does Social Media Management take to complete?

6 weeks · ~4 hrs/week. There are 7 lessons, about 1 hour of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start Social Media Management?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in Social Media Management?

You will build practical skills in Profile setup & optimisation, Content pillars & calendars, Reels, hooks & captions, Community management & DMs, Analytics & reporting, Naira-budget ads & boosting, Client pitching & pricing. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for Social Media Management?

Yes, but it has to be earned. You complete the course project — Your 30-Day Content Plan, Sample Posts & One-Page Client Proposal and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

Related Marketing courses

Ready to start Social Media Management?

It's free, it's self-paced, and it ends with something you can show an employer.

Start learning free