WhatsApp Business Marketing

Turn the green app already on your phone into Nigeria's most reliable selling machine.

• Free
• Beginner-friendly
• 5 weeks · ~4 hrs/week
• 7 lessons
• ~2 hours
• Certificate on passing the project

Free account required to open the lessons. No card, no fees.

About this course

Learn to sell and market properly on WhatsApp — Nigeria's number one commerce channel — from a clean Business profile and catalogue to Status that sells daily, broadcasts that don't get you banned, fast enquiry-to-sale replies, safe payment confirmation, and follow-up that brings buyers back. By the end you'll have a complete WhatsApp sales system you can run for any small business and start earning naira from this week.

WhatsApp is where billions of naira move in Nigeria every day. The first step to earning from it is to stop using personal WhatsApp and set up WhatsApp Business like a real shop.

What you'll learn

• Setting up WhatsApp Business properly
• Building an opt-in contact list ethically
• Selling daily with WhatsApp Status
• Broadcasting without getting blocked or banned
• Closing sales and confirming payment safely
• Basic automation and chatbots at a glance
• Follow-up and repeat-buyer marketing

Course syllabus — 7 lessons

1. Set Up WhatsApp Business Like a Real Shop13 min
2. Build a Catalogue and List That Sells14 min
3. Sell Daily with WhatsApp Status13 min
4. Broadcast Lists, Groups and Not Getting Blocked14 min
5. Reply Fast, Close the Sale, Take Payment Safely14 min
6. Automation and the WhatsApp Business API at a Glance12 min
7. Follow-Up, Repeat Buyers and Avoiding Bans13 min

Frequently asked questions

Is WhatsApp Business Marketing free?

Yes. WhatsApp Business Marketing is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does WhatsApp Business Marketing take to complete?

5 weeks · ~4 hrs/week. There are 7 lessons, about 2 hours of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start WhatsApp Business Marketing?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in WhatsApp Business Marketing?

You will build practical skills in Setting up WhatsApp Business properly, Building an opt-in contact list ethically, Selling daily with WhatsApp Status, Broadcasting without getting blocked or banned, Closing sales and confirming payment safely, Basic automation and chatbots at a glance, Follow-up and repeat-buyer marketing. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for WhatsApp Business Marketing?

Yes, but it has to be earned. You complete the course project — Build a Complete WhatsApp Sales System for a Real or Sample Business and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

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