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Your Personal-Brand Plan and Optimised Profile

The capstone project for Personal Branding for Professionals — a free Marketing course. Pass it and you earn a certificate anyone can verify.

Start the course free Download the project workbook

The project unlocks once you complete the lessons. The workbook is free to download now so you can see exactly what is expected.

What you will submit

A shareable link to your personal-brand plan, optimised profile, and 5 content ideas with hooks.

What to do, step by step

  1. Write a one-page personal-brand plan that opens with a clear niche statement using the formula 'I help [WHO] achieve [WHAT RESULT] through [HOW]', and states which platform (LinkedIn, X or Instagram) you will focus on and why.
  2. Optimise one real profile (LinkedIn recommended): rewrite the headline to say who you help and how, rewrite the About section with a hook, one concrete result and a call to action, add a value-statement banner or bio, and weave in the keywords your buyers search.
  3. Define your offer and how your brand converts to income: state whether you're targeting a job, retainers or projects, a defensible price range with naira and/or dollar figures, and your payment setup (e.g. bank account, Payoneer or Grey).
  4. List 5 specific content ideas you could post this month, each labelled with its bucket (educational, story, opinion, proof or engagement) and a one-line hook for the first line of the post.
  5. Outline a simple weekly consistency routine (how many posts, comments and pitches you'll do each week) and name two Nigerian networking spaces you'll be active in.
  6. Share everything via a single public link — a Google Doc, Notion page, or your live profile URL with the plan attached — set so anyone with the link can view.

Files to work with

Project workbook (fill in, then submit)The whole brief, an evidence checklist, the grading rubric as a self-check and the link-sharing steps in one file. Opens in Word, Google Docs or WPS.Word · 6 KB

How it is graded

CriterionWeight
Niche and value: clear, specific niche statement naming who you help, the result, and how25%
Optimised profile: headline, About and keywords are rewritten to convert and get found25%
Content ideas: 5 specific ideas across different buckets, each with a strong first-line hook20%
Income path: clear offer, defensible naira/dollar pricing, and a real payment setup20%
Consistency and networking: a realistic weekly routine and two named Nigerian spaces10%

You need 65% overall to pass. A failed submission comes back with feedback and can be revised and resubmitted.

Before you submit: make your link public

If your work lives in Google Drive or Google Docs, open Share → General access and change “Restricted” to “Anyone with the link” (Viewer). Then paste the link into a private browser window: if it opens without sign-in, you are ready. A private link cannot be graded — it is the single most common reason a good project fails.

Frequently asked questions

Do I have to finish Personal Branding for Professionals before submitting the project?

Yes. The submission screen opens once every lesson in Personal Branding for Professionals is marked complete. The lessons are where the methods, the Nigerian context and the worked examples the project depends on are taught.

How is the project graded?

An examiner scores each rubric criterion from 0 to 100 and weights them as shown on this page; you need 65% overall to pass. Most submissions are graded within minutes and you get written feedback on what was strong and what to improve.

Can I resubmit if I fail?

Yes. A failed project comes back with feedback; revise the weak parts and resubmit. A passed project is final — the certificate is issued and cannot be re-rolled.

What do I actually submit?

A write-up of what you did (under 5,000 characters) plus a public link to your work — a Google Drive folder, Google Doc, spreadsheet, GitHub repository or video. The link must open without sign-in; a private link cannot be graded. The free project workbook on this page walks you through all 6 steps.

Is the certificate real?

Yes. Passing this project issues a certificate with a unique verification code. Anyone — an employer, a client, a school — can open the verification page and see that the certificate is genuine and which project earned it.

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Ready to earn this certificate?

Personal Branding for Professionals is free and self-paced. Finish the lessons, complete this project, and the certificate is yours to share.

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