Email Marketing for Beginners
Build an email list you own, and turn it into steady naira.
- Free
- Beginner-friendly
- 5 weeks · ~4 hrs/week
- 7 lessons
- ~1 hours
- Certificate on passing the project
Free account required to open the lessons. No card, no fees.
About this course
Stop renting your audience from Instagram and TikTok algorithms that can lock you out overnight. In this course you build an email list you actually own, write emails that get opened and clicked, set up automatic welcome sequences, and read the numbers that tell you what's working. By the end you'll have a full campaign ready to bring real sales to a Nigerian business.
If Instagram banned your account tomorrow morning, how would you reach your customers? For most Nigerian business owners, the honest answer is that they couldn't, and that is exactly the problem an email list solves.
What you'll learn
- List building with opt-in forms
- Lead magnets that convert
- Writing subject lines and email copy
- Welcome sequences and automation
- List segmentation
- Reading open, click, and revenue metrics
- Using Mailchimp or Brevo
Course syllabus — 7 lessons
- Why an email list beats followers11 min
- Setting up your free email tool (Mailchimp & Brevo)12 min
- Lead magnets: giving people a reason to subscribe13 min
- Opt-in forms: turning visitors into subscribers12 min
- Writing emails people actually open and click14 min
- Automation: welcome sequences that sell while you sleep13 min
- Segmentation and metrics: read the numbers, grow the money13 min
Your project
Build a complete email marketing campaign for a real Nigerian business
A single shareable document or link containing: the lead magnet (or its link), the opt-in form link or screenshot, the full 3-email welcome sequence with subject lines and bodies, a one-page metrics plan with targets, and one segmentation idea.
Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.
Frequently asked questions
Is Email Marketing for Beginners free?
Yes. Email Marketing for Beginners is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.
How long does Email Marketing for Beginners take to complete?
5 weeks · ~4 hrs/week. There are 7 lessons, about 1 hour of material in total. You learn at your own pace and your progress is saved.
Do I need any experience to start Email Marketing for Beginners?
Beginner-friendly. You can start from scratch — no prior experience is assumed.
What will I learn in Email Marketing for Beginners?
You will build practical skills in List building with opt-in forms, Lead magnets that convert, Writing subject lines and email copy, Welcome sequences and automation, List segmentation, Reading open, click, and revenue metrics, Using Mailchimp or Brevo. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.
Do I get a certificate for Email Marketing for Beginners?
Yes, but it has to be earned. You complete the course project — Build a complete email marketing campaign for a real Nigerian business and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.
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Ready to start Email Marketing for Beginners?
It's free, it's self-paced, and it ends with something you can show an employer.
Start learning free