LinkedIn Growth for Business Owners
Turn LinkedIn into a steady pipeline of B2B clients for your Nigerian business.
- Free
- Beginner-friendly
- 5 weeks · ~4 hrs/week
- 7 lessons
- ~1 hours
- Certificate on passing the project
Free account required to open the lessons. No card, no fees.
About this course
Learn to use LinkedIn the way serious Nigerian business owners do — to find clients, win contracts, and look like the obvious choice in your industry. By the end you will have an optimised profile, a content plan that pulls in leads, and a tested outreach system that books real conversations.
Your B2B buyers are not on Instagram looking for you — they are on LinkedIn, and most Nigerian business owners are using that platform completely wrong. That gap is your opportunity.
What you'll learn
- B2B profile optimisation
- Lead-magnet content writing
- Connection and outreach strategy
- Lead generation and tracking
- Thought leadership positioning
- Sales conversation booking
Course syllabus — 7 lessons
- Why LinkedIn is where Nigerian B2B money lives11 min
- Optimise your personal profile so a buyer says 'yes, this person can help'13 min
- Build a company page that backs you up (and when not to bother)10 min
- Content that attracts clients (not just likes)14 min
- Connect and reach out without being a nuisance13 min
- Turn conversations into leads: scripts, tracking and booking calls14 min
- Become the obvious choice: thought leadership and your 90-day plan12 min
Your project
Build your LinkedIn growth plan: optimised profile, content calendar, and outreach system
A single document or shared link containing your optimised profile write-up + live profile link, target buyer/niche, a 4-week content calendar with 8+ post ideas (2 fully written), a four-beat outreach script with follow-up, and a 20-person lead list.
Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.
Frequently asked questions
Is LinkedIn Growth for Business Owners free?
Yes. LinkedIn Growth for Business Owners is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.
How long does LinkedIn Growth for Business Owners take to complete?
5 weeks · ~4 hrs/week. There are 7 lessons, about 1 hour of material in total. You learn at your own pace and your progress is saved.
Do I need any experience to start LinkedIn Growth for Business Owners?
Beginner-friendly. You can start from scratch — no prior experience is assumed.
What will I learn in LinkedIn Growth for Business Owners?
You will build practical skills in B2B profile optimisation, Lead-magnet content writing, Connection and outreach strategy, Lead generation and tracking, Thought leadership positioning, Sales conversation booking. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.
Do I get a certificate for LinkedIn Growth for Business Owners?
Yes, but it has to be earned. You complete the course project — Build your LinkedIn growth plan: optimised profile, content calendar, and outreach system and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.
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Ready to start LinkedIn Growth for Business Owners?
It's free, it's self-paced, and it ends with something you can show an employer.
Start learning free