Local Business Growth Playbook

Grow your shop, salon or eatery with simple moves that put real naira in your pocket.

• Free
• Beginner-friendly
• 5 weeks · ~4 hrs/week
• 7 lessons
• ~2 hours
• Certificate on passing the project

Free account required to open the lessons. No card, no fees.

About this course

Learn how to grow a small Nigerian business the practical way: know your numbers, get found locally, turn happy customers into reviews and referrals, keep them coming back, and run cheap marketing that actually works. By the end you'll have a one-page dashboard and a written 90-day growth plan with a real target you can hit.

You cannot grow what you do not measure. Before any marketing, learn the three numbers that run every business — and the only three levers that move them.

What you'll learn

• Knowing your business numbers
• Getting found locally (Google + Maps)
• Reviews and referrals
• Customer retention and loyalty
• Low-budget local marketing
• Upselling and bundling
• Tracking results with a dashboard

Course syllabus — 7 lessons

1. Know Your Numbers and the 3 Levers of Growth13 min
2. Get Found Locally: Google Business Profile, Maps and Signage14 min
3. Turn Happy Customers into Reviews and Referrals12 min
4. Retention and Loyalty: Keep Them Coming Back13 min
5. Low-Budget Local Marketing That Actually Works14 min
6. Upsell and Bundle to Raise the Average Sale12 min
7. Track What Works and Stay Consistent: Your One-Page Dashboard13 min

Frequently asked questions

Is Local Business Growth Playbook free?

Yes. Local Business Growth Playbook is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does Local Business Growth Playbook take to complete?

5 weeks · ~4 hrs/week. There are 7 lessons, about 2 hours of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start Local Business Growth Playbook?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in Local Business Growth Playbook?

You will build practical skills in Knowing your business numbers, Getting found locally (Google + Maps), Reviews and referrals, Customer retention and loyalty, Low-budget local marketing, Upselling and bundling, Tracking results with a dashboard. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for Local Business Growth Playbook?

Yes, but it has to be earned. You complete the course project — Build a 90-Day Growth Plan for a Local Business and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

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