Influencer Marketing for Small Brands
Grow your small brand with the right creators — without wasting naira on fake influencers.
- Free
- Beginner-friendly
- 5 weeks · ~4 hrs/week
- 7 lessons
- ~1 hours
- Certificate on passing the project
Free account required to open the lessons. No card, no fees.
About this course
Learn how Nigerian small brands actually use influencers — especially affordable micro and nano creators — to drive real sales. You'll find the right creators, write briefs and outreach that get replies, price deals fairly, spot fakes, and track ROI in naira. By the end you'll have a complete influencer campaign plan you can hand to a creator and run yourself.
For a small Nigerian brand, paying a celebrity millions is usually the wrong move. The real winners are micro and nano creators whose small audiences actually trust them.
What you'll learn
- Setting campaign goals and budget
- Finding and vetting Nigerian creators
- Spotting fake influencers and bought followers
- Writing briefs and outreach that get replies
- Pricing, gifting vs paid deals and negotiation
- Tracking ROI with codes, links and UTMs
- Running ethical, compliant campaigns
Course syllabus — 7 lessons
- Why micro-influencers beat big names for small brands12 min
- Set your goal, budget and the kind of creator you need12 min
- Find the right creators (and the Nigerian scene)13 min
- Spot fake influencers before they waste your money13 min
- Gifting vs paid, pricing and fair deals12 min
- Write briefs and outreach that get a yes13 min
- Track ROI, learn, and do it again better13 min
Your project
Your Influencer Campaign Plan
A single shareable document containing the brand and goal, a 5-creator shortlist with rationale and vetting notes, the gifting-vs-paid plan, a one-page brief plus outreach DM, and the ROI tracking method.
Certificates on Skillnaija are earned, not issued for attendance: you submit this project, it is graded against a rubric, and passing issues a certificate anyone can verify.
Frequently asked questions
Is Influencer Marketing for Small Brands free?
Yes. Influencer Marketing for Small Brands is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.
How long does Influencer Marketing for Small Brands take to complete?
5 weeks · ~4 hrs/week. There are 7 lessons, about 1 hour of material in total. You learn at your own pace and your progress is saved.
Do I need any experience to start Influencer Marketing for Small Brands?
Beginner-friendly. You can start from scratch — no prior experience is assumed.
What will I learn in Influencer Marketing for Small Brands?
You will build practical skills in Setting campaign goals and budget, Finding and vetting Nigerian creators, Spotting fake influencers and bought followers, Writing briefs and outreach that get replies, Pricing, gifting vs paid deals and negotiation, Tracking ROI with codes, links and UTMs, Running ethical, compliant campaigns. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.
Do I get a certificate for Influencer Marketing for Small Brands?
Yes, but it has to be earned. You complete the course project — Your Influencer Campaign Plan and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.
Related Marketing courses
-
Digital Marketing Essentials
SEO, content, ads, analytics.
-
Social Media Management
Run business pages that grow, sell, and pay you ₦150k+ a month per client.
-
Content Creation for Business
Make content that wins customers — and get paid by Nigerian businesses to do it.
-
Copywriting & Sales Writing
Write words that sell — and turn one good caption into real naira and dollars.
-
Paid Ads for Beginners
Spend ₦2k–₦5k a day on ads and turn it into real sales — not wasted boosting.
Ready to start Influencer Marketing for Small Brands?
It's free, it's self-paced, and it ends with something you can show an employer.
Start learning free