Sales Funnel Building

Turn strangers into buyers: build a simple sales funnel for any Nigerian business

• Free
• Beginner-friendly
• 5 weeks · ~4 hrs/week
• 7 lessons
• ~1 hours
• Certificate on passing the project

Free account required to open the lessons. No card, no fees.

About this course

Most small businesses lose money because they jump straight to 'buy now' on cold strangers who don't trust them yet. This course shows you how to build a sales funnel: a clear path that catches attention, earns trust, and walks people step by step from stranger to buyer to repeat customer, using free tools and WhatsApp-first follow-up that fits Nigeria.

Nobody pays a stranger ₦80,000 thirty seconds after meeting them, online or offline. A sales funnel is the path you build so people move from never hearing of you to confidently buying, one comfortable step at a time.

What you'll learn

• Mapping a funnel: awareness, interest, decision, action
• Designing lead magnets that earn contact details
• Building a simple landing page with free tools
• Writing WhatsApp and email follow-up sequences
• Crafting offers, bonuses and upsells that convert
• Tracking funnel numbers and fixing leaks
• Selling ethically without pressure or scams

Course syllabus — 7 lessons

1. What a sales funnel really is and why your business needs one11 min
2. Awareness: getting the right strangers to notice you12 min
3. Interest: capturing contacts with an irresistible lead magnet13 min
4. Building a simple landing page with free tools12 min
5. Decision: the offer, follow-up messages and overcoming objections14 min
6. Action and beyond: upsells, repeat sales and customer loyalty12 min
7. Mapping, measuring and fixing your funnel13 min

Frequently asked questions

Is Sales Funnel Building free?

Yes. Sales Funnel Building is completely free on Skillnaija. You need a free account to open the lessons, and there is no charge for the course, the project, or the certificate.

How long does Sales Funnel Building take to complete?

5 weeks · ~4 hrs/week. There are 7 lessons, about 1 hour of material in total. You learn at your own pace and your progress is saved.

Do I need any experience to start Sales Funnel Building?

Beginner-friendly. You can start from scratch — no prior experience is assumed.

What will I learn in Sales Funnel Building?

You will build practical skills in Mapping a funnel: awareness, interest, decision, action, Designing lead magnets that earn contact details, Building a simple landing page with free tools, Writing WhatsApp and email follow-up sequences, Crafting offers, bonuses and upsells that convert, Tracking funnel numbers and fixing leaks, Selling ethically without pressure or scams. Every lesson is written for a Nigerian context, with examples drawn from how the work is actually done and paid for here.

Do I get a certificate for Sales Funnel Building?

Yes, but it has to be earned. You complete the course project — Map and build a complete sales funnel for one offer and submit it for grading. Passing the project issues a verifiable certificate; finishing the lessons alone does not.

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